A Tale of Three Vaccinations

How can a relationship with a brand go from great to terrible in just 3 short interactions… and what can YOU do differently?

Those of us fortunate enough to have access to COVID vaccinations often have a choice of venues for those vaccinations. I first became eligible in the comorbidities high-risk wave in early April here in Washington state, but availability was still low. After a few days of looking for options, I managed to get appointments at CVS pharmacies in Seattle proper — and it was a…

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Cheryl Platz

Cheryl Platz

Designer, actress, teacher, speaker, writer, gamer. Author of Design Beyond Devices. Founder of Ideaplatz, LLC. Director of UX, Player Platform @ Riot Games.